Starting in 1992 the company added Magnum Mint, Double Chocolate, and other flavors. In 2002 Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds) and "light". Late 2002 saw the launch of Magnum Intense (a chocolate truffle center enveloped in ice cream and covered with chocolate) and the limited edition 7 Deadly Sins series of ice creams, whose flavors were named after the seven deadly sins. Sins was followed by another limited edition range in 2005 in which each flavor was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste and Magnum LORT
In Australia and New Zealand, the product is sold under the brand name Streets Ice Cream. In 2003 Streets brought out a limited edition series of ice creams known as The Sixties Nine featuring sixties-related names: John Lemon, Wood Choc, Jami Hendrix, ChocWork Orange, Peace ManGO, Cinnaman on the Moon, Cherry Guevara, Candy Warhol and Guava Lamp. Consumers who collected nine of these ice cream sticks could send them off to gain a free Magnum T-Shirt. The extreme popularity of the ChocWork Orange resulted in Streets selling it as the "Chocolate Orange" Magnum for some time after the remainder of the range was discontinued. Similarly, the Peppermint Envy of the Seven Deadly Sins range became "Peppermint" and is still available in Australia today.
In Greece and Romania, the Magnum brand name is owned by Delta/Nestlé, so the Unilever ice cream uses the name Magic.
In 2008 Magnum has brought out new variants in the UK - Mayan Mystica which is a chocolate ice cream Magnum blended with cinnamon, nutmeg and honey flavours, and Magnum Minis available in a variety of flavours. Eva Longoria is the face of Magnum in 2008. Also in 2008, Josh Holloway, from television's Lost, was selected as the first male spokesperson of Magnum in Turkey. Benicio Del Toro and Caroline Correa starred in a television commercial for Magnum Gold, directed by Bryan Singer.
 In 2009 they introduced Magnum Mini Moments. They came in 3 types of chocolate: milk, white and dark all with 5 different flavours including almond, truffle etc.
In China the Magnum name is retained, however there are fewer varieties; as of 2009 there are only vanilla, cappuccino, and crunchy. Mint and double chocolate were introduced in 2006/7 but were pulled from the market in 2008 (or possibly before).
In June 2006 Unilever announced that it had submitted an application to produce an "ice structuring protein" for use in ice cream. It prevents ice crystals developing in the ice cream during prolonged storage. This ingredient would be produced from genetically modified yeast, based on a gene from the ocean pout.
Flavours and varieties :
1989: original Magnum, later rebranded "Magnum Classic"
1992: Almond
1993: Chocolate
1993: White
1994: Cone Classic
1995: Walnut
1996: Nougat
1996: Cone Almond
1997: Orange Choc
1998: Ego
1999: Double Caramel
2000: Double Chocolate
2001: Caramel & nuts
2002: Sandwich
2002: Yoghurt Fresh
2003: Seven deadly sins (Lust, Sloth, Greed, Gluttony, Envy, Revenge, Vanity)
2004: Intense (Stick)
2004: Intense (Cup)
2005: Five Senses (Aroma, Touch, Vision, Sound, Taste)
2007: Ecuador Dark/Colombia Aroma/Temptation/java
2007: Mint
2008: Mayan mystica
2009: Moments
2010: Gold
Kalo di kita baru ada 3 jenis, kalo di singapore ada banyak. Di tempat kaian gampang tidak nyari MAGNUM? Di daerah saya di Bogor nyari Magnum tuh segampang berjalan dengan 1 kaki.
(Comment ya x_x) |
